With the condition that you have ever been inquisitive whether custom engraved plastic loyalty cards would increase your business as a local store, chain, or shop, then here article you will find three reasons plastic loyalty cards can enhance revenues for your business. The answer is a comforting yes. There are reason whies for that.
The three reasons are: Loyalty/gift cards intensify the amount of a single sale by a singular customer, They bring the single customer back more often, and they increase the variety of customers. There is hardly any corner of generating revenue that a well done personalized printed gift card wouldn't cover. Let's see how. Having read this article you should have a more fitting idea whether you should be familiarizing plastic loyalty cards in your business.
Plastic loyalty cards induce increasing sales with an individual customer
The reason for this is effortless. At the store, the customers' already knows that they are planning to pay with the gift card. By the time they have made the store they also took in that they can only use the card in this specific store, or this chain. So they will spend more, buying items they would sometimes buy elsewhere. Indeed, the statistics show that an average customer with the loyalty/gift card spends 50 % more at the supermarket and 20 % more at the dresses stores.
Two a great deal more points here - Even though the customer is unaware of that, there are no agreement fees when buying with a store card, or a gift card, which increases the store's direct revenues. Plus, the numbers shows that an estimated 10 % of the cards are never even used.